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 Gloria Barczak, Professor of
Marketing
Professor Barczak received her Ph.D.
in Marketing and Innovation Management from Syracuse University and her
M.B.A. degree from SUNY- Albany. Prior to joining the CBA in 1990, she
was an Assistant Professor of Marketing at Georgia State University in
Atlanta.
Professor Barczak's research is in the
area of new product development (NPD) with particular emphasis on the
NPD process and the management of NPD teams. Her current research
focuses on the role of information technology (IT) in the NPD process
and NPD best practices. Her research has been published in a variety of
journals including the Journal of Product Innovation Management, IEEE
Transactions on Engineering Management, Marketing Management, Journal of
Business Research, Research Technology Management, R &D Management,
Industrial Marketing Management, Journal of Business and Industrial
Marketing, European Journal of Innovation Management, and Organizational
Dynamics. She is a founding member of the Institute for Global
Innovation Management and was recently recognized as one of the top
innovation management scholars in the world by the Journal of Product
Innovation Management. She is also a member of the Editorial Board of
the Journal of Product Innovation Management, IEEE Transactions on
Engineering Management, and Creativity and Innovation Management.
Professor Barczak has worked with a
variety of companies, including SBC Communications, EMC, Blue Cross Blue
Shield of Massachusetts, Polaroid, EG&G, Zefer, Sterling Commerce
and Radisson Edwardian Hotels. She has also undertaken research projects
with such organizations as W.R. Grace, Pearson Prentice Hall, AARP,
American Red Cross, American Heart Association, Goodwill Industries,
Boys & Girls Club of America, American Cancer Society, Modine, Kodak
and Compaq Computer.
Professor Barczak is a member of the Product Development &
Management Association (PDMA) and the American Marketing Association
(AMA).She has served as the Chair of the 2003 PDMA Academic Research
Forum, Track Chair of the New Product Development Track of the 2006 AMA
Summer Educators’ Conference, and Co-Chair of the 2006 Innovation
Research Network Conference. She is currently Co-Director of the
Executive MBA program at Northeastern.
Articles in Refereed Journals
“Determinants of IT Usage and New
Product Performance,” with Fareena Sultan and Erik Jan Hultink, Journal
of Product Innovation Management, November 2007
“Networking for Global New Product
Innovation,” with Edward F. McDonough and Nicholas Athanassiou,
International Journal of Business Innovation and Research, November
2006, 1(1/2): 9-26.
“An Exploratory
Investigation of NPD Practices in Nonprofit Organizations,” with Kenneth
Kahn and Roberta Moss, Journal of Product Innovation Management,
November 2006, 23(6): 512-527.
“So You Want to be a
Global Project Leader,” with Edward McDonough and Nicholas Athanassiou,
Research*Technology Management, May-June 2006, 49(3): 28-35. Reprinted
in IEEE Engineering Management Review, Third Quarter 2006, 34(3): 62-70.
“Use IT or Lose it,”
with Fareena Sultan, Marketing Management, March/April 2006, p. 30-37.
“Establishing an NPD
Best Practices Framework,” with Kenneth Kahn and Roberta Moss, Journal
of Product Innovation Management, March 2006, 23(2): 106-116.
“Team Member
Experiences in New Product Development: Views from the Trenches,” with
David Wilemon, R&D Management, 33(5): 463-479, November 2003. Lead
article.
“Leading Global New
Product Development Teams,” with Edward F. McDonough,
Research*Technology Management, 46(6): 14-18, November/December 2003.
"How Marketing
Research Affects Cycle Time: A Case of the Telecommunications Industry,"
with Fareena Sultan, Journal of Business and Industrial Marketing, 16
(4): 258-273, August 2001.
"An Investigation of
the Use of Global vs. Co-located and Distributed New Product Development
Teams," with Edward F. McDonough and Kenneth Kahn, Journal of Product
Innovation Management, 18 (2): 110-120, March 2001.
“Factors Influencing
Product Development Team Satisfaction,” with David Wilemon, European
Journal of Innovation Management, 4(1): 32-36, February 2001.
Papers
Published in Proceedings and Presentations
“Examining New Product Development Best Practices in Product
versus Service Firms,” with Kenneth Kahn, Proceedings of the 2007 PDMA
Academic Research Forum, Orlando, FL, September 2007.
“Validation of an NPD Best Practices Framework,” with Kenneth Kahn,
Proceedings of the 2007 International Product Development Management
Conference, Porto, Portugal, June 2007.
“Antecedents and Consequences of Information Technology Usage in
NPD: A Comparison of Dutch and U.S. Companies,” with Fareena Sultan,
and Erik Jan Hultink, Proceedings of the 2007 International Product
Development Management Conference, Porto, Portugal, June 2007. Winner
of the Runner-up Best Paper Award.
Recent
Case Studies
“The Launch of the Sony Playstation 3” with David Wesley, May 2007.
Case and Teaching Note available thru Ivey Case Publishing Series.
“A Note on Video and Computer Games" with David Wesley, May 2007.
Available thru Ivey Case Publishing Series.
Other IGIM
Biographies and Research
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