 Andy Rohm, Denise and Robert DiCenso Term Professor
Andrew (Andy) Rohm is associate professor of marketing
at Northeastern University in Boston. Through the
support of the Institute for Global Innovation Management, Andy Rohm
and Fareena Sultan are investigating the development and execution of
global e-business strategy in order to uncover opportunities and
challenges facing firms in their efforts to transform existing business
strategies to incorporate the Internet. Their research has also focused
on burgeoning marketing opportunities with hand-held mobile devices and
how this new medium compares to older marketing vehicles.
Professor Rohm received his BS in Aerospace Engineering
from the University of Michigan. After working in
engineering and business-to-business marketing
positions, he joined Reebok International where he became a director of
marketing overseeing several core business units. Prior to joining
Northeastern in 2001, Professor Rohm completed his Ph.D. at the
University of Massachusetts Amherst.
He has authored and co-authored numerous articles that
have appeared in the Sloan Management Review, Journal
of Interactive Marketing, Journal of Consumer
Affairs, Journal of Business Research, Marketing
Management, Journal of Business and Industrial
Management, Business Horizons, Journal
of Managerial Issues, Managerial and Decision Economics,
Journal of Public Policy & Marketing, and Sports
Marketing Quarterly. He has also co-written or directed the
writing of several case studies, including Brand in the Hand:
Mobile Marketing at Adidas.
Professor Rohm has presented his ongoing research at
several national and international conferences and
actively applies his ongoing scholarly research in the
classroom. In 2003 he was awarded Northeastern University’s Excellence
in Teaching Award, and in 2005 he was named the Best Teacher within the
College of Business Administration by Beta Gamma Sigma. In addition, he
was recently awarded the DiCenso Professorship
through the College of Business Administration.
Other IGIM
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