Fareena Sultan, Associate Professor of Marketing

Dr. Fareena Sultan is the Robert Morrison Fellow, Associate Professor of Marketing and MBA Marketing Track Chair at the College of Business Administration Northeastern University, Boston. She obtained her Doctoral degree in Marketing from Columbia University, New York and has Masters degrees in Operations Research from MIT and Applied Mathematics from the University of Karachi, Pakistan.

Prior to joining Northeastern in 1995, Dr. Sultan was an Assistant Professor of Marketing at the Harvard Business School for six years, a Visiting Associate Professor at University of California, Berkeley and an Associate Professor at Golden Gate University, San Francisco. She has also been a Visiting Scholar at the Center for E-Business, Sloan School of Management, MIT and a Visiting Scholar at Columbia University, New York. She is currently a member of an E-Business research team at MIT.

Prof. Sultan’s research interests are in the area of Marketing Innovations. In particular, she has done research on the Adoption and Diffusion of Innovations and on E-Business and Internet Marketing. Her current research interests include E-Business, Global E-Business, Mobile Marketing, Internet Trust and Use of IT in New Product Development. Prof. Sultan has published numerous articles in such publications as the Journal of Marketing Research, Journal of Marketing, Sloan Management Review, Journal of Retailing, Journal of Business Research, Marketing Management, Journal of Interactive Marketing, IEEE Transactions, Journal of Consumer Marketing, Journal of Services Marketing, Marketing Letters, Journal of Business and Industrial Marketing, Journal of Strategic Information Systems, Journal of Economic Psychology, Journal of Business and Economic Statistics and The International Journal of Cosmetic Surgery. Professor Sultan has written case studies on IBM, Zenith,  Adidas and Pakistan State Oil.

Prof. Sultan has worked on projects with companies such as Adidas, BT, Intel, General Motors, McCann-Erickson, National Family Opinion (NFO), IBM, Zenith, Philips, Mitsubishi, SONY, Matsushita, and Texas Instruments. She has also worked as a Senior Research Associate with the Marketing Science Institute in Cambridge, Massachusetts. She has done extensive executive education while at Harvard, Berkeley, and Northeastern.

Prof. Sultan has won several awards during her career. For her teaching, Dr. Sultan received the Earl F. Cheit Teaching Excellence Award in 1993 at the Haas School of Business at UC Berkeley. For her research, Dr. Sultan received the prestigious 1995 O' Dell research award from the American Marketing Association. In 2001, she received the Copeland Best Published Paper Award, from the CBA, Northeastern University.

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