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 David Wesley ,
Case Research Manager
David Wesley joined Northeastern University’s College of
Business in 1999 from the Richard Ivey School of Business where he was
Latin America Program Director. Through the generous support of the
Darla and Frederick Brodsky Chair in International Business, Mr. Wesley
has developed a series of case studies and teaching notes in
international business. Some of the companies featured include Adidas,
Compaq Computer Corporation, and Monsanto Life Sciences. Mr. Wesley also
developed a series of cases that highlight the leadership of
Northeastern Executive MBA graduates who have attained the level of CEO
or President in their respective companies.
Prior to joining Northeastern, Mr. Wesley held a similar
position at the Ivey Business School in London, Ontario. There he wrote
case studies on several well-known corporations, including Mondavi
Wines, British Airways, 3M, and the Bank of Nova Scotia.
Mr. Wesley’s case studies have appeared in 18 management
textbooks and have been ranked among the top 40 best-selling cases at
Harvard Business School Publishing and the top 10 best-selling cases at
Ivey Publishing.
Contributions to Books
The Wii: Nintendo’s Video
Game Revolution in Understanding Business Strategy
2nd Edition, by Ireland, Hoskisson and Hitt, Cengage, October, 2008
Hips Feel Good: Dove’s Campaign for Real Beauty and The Launch of Sony Playstation 3 in Marketing
Management: Knowledge and Skills, 9th Edition, J. Peter and J.
Donnelly, McGraw-Hill, October 2008
Killer Coke: The Campaign Against Coca-Cola in Strategic Management Formulation:
Implementation and Control, 11th Edition, John Pearce and Richard
Robinson, editors, McGraw-Hill/Irwin, 2008
Yahoo V. Survivors of the Holocaust in Managing Internationally:
Succeeding in a Culturally Diverse World - First Edition ; Kamal
Fatehi, editor ; Sage Publications, 2007
Brand in the Hand:
Mobile Marketing at Adidas, in Marketing
Strategy - Fourth Edition, Michael Hartline and O.C.
Ferrell; Thomson Business and Economics, 2007
New Century Brewing: Moonshot Caffeintated Beer in Strategic Management: Cases for
Competitiveness & Globalization, Revised, 2nd Edition; Hitt,
Ireland, Hoskisson, Sheppard and Rowe; Thomas Nelson, 2006
Cambridge
Laboratories: Proteomics and Blue Ridge Spain in Cases in Alliance Management;
Schaan and Kelly; Sage Publications, 2006
Cemex: The Southdown
Offer in Cases in Mergers and
Acquisitions; Beamish and Boeh; Sage Publications; 2006
Blue Ridge Spain in International Management: Cases (Trad. Chinese Ed.).
P. W. Beamish, A. Morrison, P. Rosensweig, A. Inkpen. Irwin McGraw-Hill
Education (Asia), 2006.
The European Experience (A), Being Different: Exchange
Student Experiences and The Changing Face of Europe: A Note on
Immigration and Societal Attitudes in Gender and Diversity in
Organizations; Alison Konrad, editor; Sage
Publications, 2006
Monsanto Europe, Blue Ridge Spain and Yahoo
v Survivors of the Holocaust in International Management Behavior: Text, Readings, and Cases,
5th Edition; Henry W. Lane, Martha L. Maznevski, Joseph J., III
DiStefano, editors; Blackwell Publishers, 2006
Yahoo v Survivors of the Holocaust in Business Ethics; David
Sharp, editor; Sage Publications, 2005
Citibank Mexico Team: The Salinas Accounts in International Banking: Text and Cases; Jane E.
Hughes and Scott B. MacDonald, editors; Addison Wesley,
2001
Blue Ridge Spain – The Global Manager in International Management: Text and Cases (5th
edition). P. W. Beamish, A. Morrison, P. Rosensweig, A. Inkpen. Irwin
McGraw-Hill, 2003.
Robert Mondavi Corporation and Marconi
Telecommunications Mexico - Implementing Strategy,
Structure, and Systems and Citibank Team Mexico –
Corporate Social Behavior in a Global Economy: Competing with Integrity
in International Management
Behavior: Text,
Readings, and Cases, 4th Edition; Henry W. Lane, Martha L.
Maznevski, Joseph J., III DiStefano, editors; Blackwell Publishers, 2000
Terralumen S.A. in International Marketing and Export
Management, 4th Edition; Gerald Albaum, Jesper Strandskov,
Edwin Duerr, editors; Prentice Hall, 2001
British Airways Latin America in Strategic Management:
Competitiveness and Globalization, Concepts and Cases, 4th
Edition; Michael A. Hitt, R. Duane Ireland, Robert E.
Hoskisson, editors; South-Western Publishing, 2001
Manchester Wholesale Distributors and Clean Harbors
in A Casebook on Corporate
Renewal; H. Platt and M. Platt, editors; University of
Michigan Press, 2004
Articles in Refereed Journals
Mabe’s President Luis Berrondo Avalos on Teams and
Industry Competitiveness. H. Lane, M. Brehm Brechu and David T. A.
Wesley. Interview in Academy of Management Executive, Vol. 13 No. 3,
1999.
PRI President José Antonio González
Fernández on Developing a New Labor Culture. H. Lane, M.
Brehm Brechu and David T. A. Wesley. Interview in Academy
of Management Executive, Vol. 13 No. 3, 1999.
Presentations, Conference Papers, and
Proceedings
Implementing New Product Development Strategies
Globally, with Gloria Barczak, Edward F. McDonough
III, Nick Athanassiou, Henry W. Lane, and Bert Spector,
Academy of International Business Conference, November
2000, Phoenix, AZ.
Other IGIM
Biographies and Research
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