The College of Business Administration offers executive-level management programs custom-designed to meet the specific needs of individual companies. Many of these international companies rely on Northeastern University to provide high-level management with the tools necessary to compete in a rapidly changing global economy. Examples of such companies include the following:

The MathWorks -- Nearly two dozen of the company's top managers recently completed a two-year program based, to a large extent, on the College's very successful High Tech MBA Program. A second group of nearly 30 managers is now mid-way through the program, and is scheduled to complete it in June of 2003. The MathWorks is the developer of highly sophisticated mathematical software products, and does business throughout the world. The program involved 8 modules -- each presented in three one day sessions -- on topics ranging from marketing in the technology sector, to new product development, and legal issues (especially intellectual property issues) in technology-intensive companies.

BAE Systems - The College is providing a weeklong Executive Development Institute for this Nashua, New Hampshire division of this international defense contractor. The weeklong program is delivered at our Warren Conference Center in Ashland, Massachusetts, and focuses on strategic issues, with a particular emphasis on the defense industry. The program, which was offered for the first time in January of this year, was originally intended for top level managers in the Nashua area. BAE Systems now plans to offer the Institute to all top managers throughout the country.

The Northeastern University Case Series has been created and developed through the support of an endowment by Darla and Frederick Brodsky. Cases are registered in Ivey Publishing’s catalog and on-line ordering system of almost 2000 business cases. A part of the Ivey Business School, which is the second largest producer of business case studies in the world, Ivey Publishing markets and distributes the Northeastern cases worldwide.

The majority of cases in the Northeastern series deal with international business issues and/or technology intensive companies. Below is a list of cases and abstracts (by clicking on the title you will be redirected to the abstract on the Ivey Publishing site). Inspection copies and orders for cases can be obtained by contacting Ivey Publishing at the following address:

Richard Ivey School of Business
The University of Western Ontario
1151 Richmond Street North
London, Ontario, Canada N6A 3K7
T: 519-661-3208; 1-800-649-6355
F: 519-661-3882
E-mail: cases@ivey.uwo.ca
http://www.ivey.uwo.ca/cases

NEW CASES (2006-2007)

From Rhymes to Riches: A Note on Hip Hop Music
Mike Zack, David T.A. Wesley
5 pages
   
Killer Coke: The Campaign Against Coca-Cola
Henry W. Lane, David T.A. Wesley
21 pages
   
Trout Farming in Peru: The Lake Titicaca Decision
Chris Robertson, David T.A. Wesley
19 pages
   
Lenox-Martell Company: Real City Soda
Paul Croke, David T.A. Wesley
18 pages
   
Technology Adoption in Developing Countries: The Case of Pakistan State Oil
Fareena Sultan, David T.A. Wesley
20 pages

Naseeb Networks, Inc.: Online Networking for Muslims
Fareena Sultan, David T.A. Wesley
21 pages
  
Alpes S.A.: A Joint Venture Proposal (A)
Henry W. Lane, Dennis Shaughnessy, David T.A. Wesley
16 pages
   
ALPES S.A.: A JOINT VENTURE PROPOSAL (B)
Henry W. Lane, Dennis Shaughnessy, David T.A. Wesley
4 pages
   
Rayovac Corporation: International Growth and Diversification Through Acquisitions
Ravi Sarathy, David T.A. Wesley
21 pages

PREVIOUS CASES

AOL LATIN AMERICA
Lane HW ; Athanassiou N ; Wesley D
Teaching Note: 8B02M29

AOL LATIN AMERICA (B)
Platt H ; Wesley D
Teaching Note: 9B03M021

ASPEN GROVE
McCarthy D ; Wesley D
Teaching Note: 8B03E08

BLUE RIDGE SPAIN
Athanassiou N ; Lane HW ; Wesley D ; McNett J
Date Revised: 05/15/2002
Teaching Note: 8B02M03

BRAND IN THE HAND: MOBILE MARKETING AT ADIDAS
Rohm A ; Sultan F ; Wesley DTA
Date Revised:       11/07/2005
Teaching Note:      8B05A24

CAMBRIDGE LABORATORIES, PROTEOMICS
Lane HW ; Wesley D ; Shaughnessy, D
Teaching Note: 8B04M13

CEMEX: THE SOUTHDOWN OFFER
Sarathy R; Wesley D
Teaching Note: 8B03M13

CHANGING FACE OF EUROPE: A NOTE ON IMMIGRATION AND SOCIETAL ATTITUDES 
Lane HW ; Wesley D

COMPAQ HIGH PERFORMANCE COMPUTING (A) & (B) 
Athanassiou N; McDonough EF; Spital F; Wesley D
Teaching Note: 8B03M41

EMC CORPORATION
McCarthy D ; Capuanuo F; Picotte KD
Teaching Note: 8B02M31

ENRON: WHAT WENT WRONG?
Spector B
Teaching Note: 8B03C14

GIGANET, INC.
Croke P; Wesley D
Teaching Note: 8B04M39

KL WORLDWIDE ENTERPRISES, INC.: PUTTING IT TO WORK
Kesner RM
Teaching Note: 8B05E23

MODINE MANUFACTURING
Lane H W ; Barczak G ; McDonough III E F; Wesley D
Teaching Note: 8B02M40

MONSANTO EUROPE
Spital F ; Lane HW ; Wesley D
Date Revised: 06/10/2002
Teaching Note: 8B02A07

NEW CENTURY BREWING: MOONSHOT CAFFEINATED BEER
Robertson C ; Wesley DTA
Teaching Note: 8B05A14

NEXTCARD
Watson A
Teaching Note:      8B04M38

NOTE ON HIGH PERFORMANCE COMPUTING
Spital F ; McDonough III E F; Wesley D

PRONIX, INC.
Croke P; Wesley D
Teaching Note: 8B03M32

RAS LAFFAN: A GLOBAL ENERGY STRATEGY
Sarathy R
Teaching Note: 8B02N07

STATOIL IRAN
Lane HW ; Wesley DTA
Teaching Note: 8B05C36

TERRALUMEN S.A.: THE BLUE RIDGE DECISION
Wesley D ; Athanassiou N ; McNett J
Date Revised: 06/10/2002
Teaching Note: 8B02M09

YAHOO V. SURVIVORS OF THE HOLOCAUST
Lane HW ; Wesley D
Teaching Note: 8B02C51