Fareena
Sultan 
Dr. Fareena Sultan is a Professor of Marketing and Robert Morrison Fellow at the College of Business Administration, Northeastern University, Boston. She is the MBA Marketing Career Track Chair at Northeastern. Prof. Sultan obtained her Doctoral degree in Marketing from Columbia University, New York. She also has a Masters degree in Operations Research from MIT and a Masters degree in Applied Mathematics from Karachi University, Pakistan.
Prior to joining Northeastern in 1995, Dr. Sultan was an Assistant Professor of Marketing at the Harvard Business School, Harvard University for six years, a Visiting Associate Professor at University of California, Berkeley and an Associate Professor at Golden Gate University, San Francisco. She has also been a Visiting Scholar at the Center for E-Business, Sloan School of Management, MIT and a Visiting Scholar at Columbia University, New York. She is currently a member of an E-Business research team at MIT.
Prof. Sultan’s research interests are in the area of Marketing Innovations. In particular, she has done research on the Adoption and Diffusion of Innovations and on Digital and Internet Marketing. Her current research interests include Global E-Business, Mobile Marketing, Media Multitasking, Technology Adoption in Emerging Markets, and the Use of IT in New Product Development. Prof. Sultan has published numerous articles in such publications as the Journal of Marketing Research, Journal of Marketing, Sloan Management Review, Journal of Retailing, Journal of Business Research, Marketing Management, Journal of Interactive Marketing, Journal of Product Innovation Management, IEEE Transactions, Journal of Consumer Marketing, Journal of Services Marketing, Marketing Letters, Journal of Business and Industrial Marketing, Journal of Strategic Information Systems, Journal of Economic Psychology, Journal of Business and Economic Statistics and The International Journal of Cosmetic Surgery. While at Harvard University, Professor Sultan wrote Harvard Business School cases studies on IBM and Zenith. At Northeastern, she has written cases on Adidas and Pakistan State Oil Company.
Dr. Sultan has worked on projects with companies such as Nokia, BT, Intel, Adidas, General Motors, McCann-Erickson, National Family Opinion (NFO), IBM, Zenith, Philips, Mitsubishi, SONY, Matsushita, and Texas Instruments. She has also worked as a Senior Research Associate with the Marketing Science Institute in Cambridge, Massachusetts. Dr. Sultan has done research and consulting in the U.S., Japan and in Pakistan. Dr. Sultan has presented her research in numerous academic and industry conferences in the U.S, Europe, Asia and Australia. She has done extensive executive education while at Harvard, Berkeley, and Northeastern. She has also done executive training and consulting in the U.S., Argentina and in Pakistan.
Prof. Sultan teaches Marketing Management and Digital Marketing/Electronic Marketing at Northeastern. At Harvard University, she taught Marketing Management in the MBA program and Research Design in the Doctoral program. At UC Berkeley and Golden Gate University she taught marketing courses. She has also taught Quantitative Methods at the UMass Boston, Boston University, Bentley College, and the University of Karachi.
Dr. Sultan has won several awards during her career. For her teaching, Dr. Sultan received the Earl F. Cheit Teaching Excellence Award in 1993 at the Haas School of Business at UC Berkeley. For her research, Dr. Sultan received the prestigious 1995 O' Dell research award from the American Marketing Association. In 2001, she received the Copeland Best Published Paper Award, from the CBA Northeastern University. In 2006, she was named the Robert Morrison Fellow by the College of Business administration at Northeastern University.
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