Professor Fareena Sultan 

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MKT G222 ELECTRONIC MARKETING  SPRING 2004

SYLLABUS

• Course Syllabus
• Instructor's Biodata

ANNOUNCEMENTS

Hello Everyone! Reminder No Class on Monday Jan 19, 2004!

Prof. Sultan

LECTURE

• Intro Lecture
• Lecture 2 Part 1 HBS Assignment
• Lecture 2 Part 2 Highlights Ch 1 and Ch 2
• Lecture 3 Chapter 7
• Lecture 3 Chapter 8
• Lecture 4 Adoption and Diffusion of Innovations
• Lecture 4 Relationship Marketing (HBS Note)
• Lecture 5 Chapter 9
• Lecture 5 Chapter 10
• Lecture 5 Chapter 11
• Lecture 5 Winter AMA Conference 2004

ASSIGNMENTS

• Assignment 1
• Assignment 2
• Assignment 3
• Super bowl Assignment
• Assignment 4
• Assignment 5

SITE GALLERY / SAVVY SITES

• Savvy Sites

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