Professor Fareena Sultan 

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MKT U508 ELECTRONIC MARKETING  SPRING 2004

SYLLABUS

• Course Syllabus
• Instructor's Biodata

LECTURE

• Intro Lecture
• Lecture 2 Part 1 HBS Assignment
• Lecture 2 Part 2 Highlights Ch 1
• Lecture 3 Chapter 2
• Lecture 4 Chapter 7
• Lecture 5 Chapter 8
• Lecture: Chapter 9
• Lecture: Adoption and Diffusion of Innovations
• Lecture: Chapter 10
• Lecture: Chapter 11
• Lecture: Chapter 13
• Lecture: Winter AMA Conference 2004

ASSIGNMENTS

• Assignment 1
• Assignment 2
• Assignment 3
• Assignment 4 and 5
• Assignment 6 and 7
• Assignment 8 and 9

LAB

• Lab Exercise
• Lab2 Alloy case

Group Project Report

• Write-up Guidelines

SITE GALLERY / SAVVY SITES

• Savvy Sites

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