Step

Key Question

Action

1

How do you want to play the game?

Articulate desired or intended strategy

2

What do you need to know?

Articulate strategy à knowledge link

3

What do you know?

Create internal knowledge map

4

What’s your internal knowledge gap?

Compare what you need to know to what you do know

5

What do your competitors know?

Create external (competitor/industry) knowledge map

6

What’s your external knowledge gap?

Compare what you know to what your competitors know

7

What is your learning cycle?

Assess your dynamic learning capabilities and intent

8

What are your competitors’ and industry learning cycles and capabilities

Assess your industry’s and competitors’ dynamic learning capabilities and intentions

9

What is your learning gap?

Compare your dynamic learning capabilities to those of your competitors and your industry

10

What’s your internal strategic gap?

Assess how your internal knowledge gap affects your current strategy

11

What’s your external strategic gap?

Assess how your external knowledge gap affects your current strategy

12

What’s your industry cycle strategic gap?

Assess how your dynamic learning gap affects your future strategy

13

What’s your new current and future strategy?

Determine if and how your knowledge and learning gaps require a revision in strategy

14

What’s your knowledge strategy?

Determine how aggressive you will be to close your knowledge gaps

  • regarding exploration vs. exploitation
  • regarding internal vs. external sources

Table 1