Rosanna Garcia

Assistant Professor

Rosanna Garcia, Assistant Professor, Marketing Group. Professor Garcia received a BS in Chemical Engineering and a BA in Business Economics from University of California, Santa Barbara, an MBA from the University of Rochester and a PHD in Marketing from Michigan State University. She worked as a new product manager for several companies in the telecommunications industry before joining the College of Business Administration faculty in 2002. Professor Garcia's research interests are in new product development, radical innovations, and complexity theory.

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Contact Information

Office:

          Hayden Hall, Room 202

Office Hours:

          Monday, Thursday by appointment. Wednesday 12:00 - 1:00 at Au Bon Pain; Marino Center.

Mailing Address:

Northeastern University
Marketing Group
College of Business Administration
202 Hayden Hall 
Boston, MA 02115
r.garcia@neu.edu
Phone: (617) 373-7258
Fax: (617) 373-8366 

Research Interests:

• New product development process
• Complex systems as applied to the innovation process
• Executive Summary for New England Wineries (NEW!)
• Agent-based modeling of social networks
• Diffusion of innovations
• Emergence of radical innovations
• Management of technology
• Resistant Innovations