Rosanna Garcia

Assistant Professor                                                                                                                                           Back to Previous Page

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Publications

I. Publications 

· Garcia, Rosanna, Colette Freidrich, Fleura Bardhi, ?Overcoming Consumer Resistant to Innovation? Sloan Management Review, forthcoming.

· Toubia, Olivier, John R. Hauser and Rosanna Garcia, "Probabilistic polyhedral methods for adaptive choice-based conjoint analysis: Theory and application", Marketing Science, forthcoming.

· Garcia, Rosanna and Thomas Atkin, Co-opetition for the diffusion of resistant innovations: A case study in the global wine industry", book chapter in Coopetition: The New Age Business Strategy, ICFAI University Press: India, forthcoming.

· Atkin, Thomas, Rosanna Garcia and Larry Lockshin, ?A multinational study of the diffusion of a discontinuous innovation ? screw cap closures?, Australasian Journal of Marketing, forthcoming 2006.

· Atkin, Thomas, Janeen Olsen and Rosanna Garcia, ?Women in wine?, International Journal of Wine Marketing, forthcoming.

· Garcia, Rosanna, Paul Rummel and John Hauser, ?Validating agent-based marketing models using conjoint analysis?, Journal of Business Review, forthcoming.

· Garcia, Rosanna and Destan Kandemir (2006), ?Illustration of moderating effects in multi-national studies?, International Marketing Review, 23(4): 371-389.

· Kandemir, Destan, Roger Calantone, and Rosanna Garcia (2006), ?An exploration of organizational factors in new product development success?, Journal of Business and Industrial Marketing, 21(5): 300 ? 310.

· Mintu-Wimsatt, Alma, Rosanna Garcia and Roger Calantone (2005), ?Risk, trust and the problem solving approach: A cross cultural negotiation study?, Journal of Marketing Practice and Theory, Winter, 13(1): 52-60.

· Garcia, Rosanna (2005), ?Use of agent-based modeling in innovation/new product development research?, Journal of Product Innovation Management, September, 22(5): 380-398.

· Garcia, Rosanna, Roger Calantone, and Ralph Levine (2003), ?The role of knowledge in resource allocation to exploration versus exploitation in technologically oriented organizations?, Decision Sciences Journal, March, 34(2): 323-350.

· Calantone Roger, Rosanna Garcia and Cornelia Droge (2003), ?The effects of environmental turbulence on new product development strategy planning?, Journal of Product Innovation Management, March, 20(2): 90-103.

· Garcia, Rosanna and Roger Calantone (2002) ?A critical look at technological innovation typology and innovativeness terminology: A literature review?, Journal of Product Innovation Management, March, 19(2): 110-132.